Community builder & marketing specialist for coliving and shared living

I help coliving operators build communities people want to live in.

I've lived and worked in around 15 colivings across Europe, building communities and doing marketing from the inside, from a rural coliving in Spain to heritage townhouses in Belgium.

Andreea in a red dress holding a seashell to her ear at sunset
That's me
Creators from the Coloc residency together in the garden
Coloc creator residency
Andreea on stage at the Coliving Conference mastermind
Coliving Conference

What I help with

In coliving, the community is the product

People don't choose shared living for the bedroom or the kitchen. They choose it for the people around it. As coliving grows, from destination colivings to residential shared homes in cities, every operator wants better marketing, a stronger brand and a lovely community. But how do you market a community that doesn't exist yet?

Marketing

Great marketing attracts the right people

Through brand awareness, content and campaigns that bring residents who fit your house.

Community

A great community creates great marketing

By documenting in-house moments and telling resident stories. That's what makes you different.

Case study · Coloc Housing, Belgium

17 creators, one heritage house, 2 million views

Together with the Coloc Housing team, we created the Coloc Content Creator Residency from scratch. I brought 17 content creators from around the world to live together for a month in the same house. They explored the city and the country, and showed their audiences what it really feels like to live in a Coloc shared house.

17creators
1month together
2Morganic views in 2 months

Ways to work together

I guide you, work with you, or do it for you

See how I can help
You do it, with my guidance

Consultancy

Everything coliving, with kits for your team.

I do it with you

Marketing and content

Content calendars and execution.

I do it for you, on site

On-site projects

Opening weeks and creator residencies.

Colivers and their dogs in front of a stone house in Galicia

About me

From a Romanian village to a Galician one

In 2021 I took a one-way ticket to a rural coliving in Galicia for a one-month volunteer role. Five years and 15+ colivings later, coliving is my work and my home.

Not an operator?

Creator or community builder? Live in colivings.

Coliving spaces are looking for content creators and community builders. Join my list and I'll connect you with the right opportunities.

Colivers holding up kayak paddles on a Galician beach

Contact

Let's build a community people want to live in.

Questions, ideas or a quick hello? Write to me here or by email. I reply within a few days.

info@andreea-rusu.com